Board members

Our board members set the strategic direction of our business and monitor the achievement of our vision to ‘create opportunities and change lives’ as we strengthen our inclusive, thriving communities. They scrutinise and evaluate our services to ensure we remain well managed through effective leadership.

  • Tracey has recently retired as the Director of Steve Biko Housing Association.

    Tracey is passionate about working with the many diverse communities of Liverpool, enabling their voices to be heard, not only in the housing sector, but the wider issues that impact upon their lives.

     

  • Roy is a professionally qualified fellow of the Chartered Institute of Housing and has a Doctor of Business Administration (DBA).

    Roy is the Chief Executive Officer of The Sovini Group and holds a number of non-executive director positions with external organisations.

    He is also on the boards of One Vision Housing and The Sovini Group.

  • Mike Parkin is an accomplished Chief Executive, currently leading a prominent Northwest housing group. Prior to stepping into the Chief Executive role, Mike served as the group’s Chief Finance Officer, bringing strategic financial leadership to the heart of the organisation. In his current capacity, he holds overarching responsibility for the full breadth of the group’s operations — spanning housing management, asset management, development, finance, HR, IT, performance, governance, risk, and audit — as well as oversight of a thriving commercial subsidiary.

    With more than 20 years of Board-level experience, Mike has served on multiple Housing Association Boards, including terms as Chair and Chair of an RP Audit Committee. His governance expertise and strategic insight have consistently added value in both executive and non-executive positions.

    Before his move into social housing, Mike held the role of Director of Finance and Resources at North Wales Police, overseeing critical corporate services. His career also includes leadership positions in both the public and private sectors, notably with Wirral Metropolitan College and North Wales Newspapers, demonstrating a versatile skill set and proven ability to drive organisational improvement across diverse industries.

    A seasoned leader with a track record of delivering operational excellence, financial resilience, and strong governance, Mike is passionate about making a positive, lasting impact in the communities he serves.

  • Jim has over 25 years of experience in senior management roles, working across a number of service areas including, manufacturing, sales and marketing, research & development, supply chain, quality, environmental health & safety and facilities management.

    For the last 3 and a half years Jim has served as Managing Director for Electrium Sales Ltd, a Siemens Company with turnover of circa £80M and employing approximately 300 people in UK.

    He has also previously served as a Board member for the BEAMA Trade Association and still maintains an active role on key committees for low voltage electrical equipment.

  • Gill is a Chief Executive Officer of Elevate Education Business Partnership, a Company Limited by Guarantee with charitable aims, operating in the education sector and throughout Merseyside.

    With over 20 years’ leadership experience, she has a proven track record leading and delivering projects, managing organisational and cultural change, building productive partnerships across the region and has a clear understanding of the socio-economic environment in which Pine Court Housing Association operates.

    Gill is highly skilled in strategic leadership, service planning, partnership development, organisational, project and people management. Gill is passionate about working with Liverpool City Region communities, businesses and young people to transform lives and create growth locally. She has led her team at Elevate EBP to support schools/colleges and young people for 28 years in raising aspiration, preparing young people for work and driving social mobility across our region.

  • David is currently working part-time as an Associate Consultant for Altair, a leading public sector consultancy, following a successful career as an IT Consultant. He has over 40 years’ experience in business, with the last 25 years specialising in ICT transformation across social housing, public, and private sectors. David has a proven track record of driving successful change initiatives through strategic planning and data-driven solutions.

    During David’s career, he has worked on numerous consultancy assignments, most recently at Weaver Vale Housing Trust, Black Country Housing Group, Hafod Housing Association and Plus Dane Housing and has held positions within several other Housing Associations such as Stockport Homes Group, Places for People and The Regenda Group.

    David is passionate about:

    The power of social housing to transform lives and strengthen communities and the evolving challenges faced by the sector: growing demand, tightening regulation, and rising expectations from residents. These challenges demand not only dedication but also creativity and adaptability. David is keen to contribute his expertise and insights, supporting the association’s mission of providing good-quality, affordable housing for those in need. He is committed to upholding the highest standards of financial prudence and legal compliance, ensuring that Pine Court Housing Association remains strategically focused and resilient in the face of changing circumstances

    The Transformative Role of Technology in Service Delivery: making it more responsive, cost-effective, and customer-focused. David is committed to championing these improvements, ensuring that they are implemented thoughtfully and inclusively, and that no resident is left behind in the digital transition.

    David has been appointed as the Member Responsible for Complaints, and will lead on the responsibility for PCHA’s complaint handling. As part of the role, David will assess themes and trends, as well as policies and procedures where applicable, to help ensure a positive complaint handling culture.

  • Gaynor retired from the role of Group Finance Director at The Sovini Group over two years ago. She has over 40 years’ experience in financial, treasury, audit and risk management. This includes treasury strategy, bond finance, statutory and financial accounting / reporting, internal and external audit including internal controls and assurance systems, within large complex organisations.  Gaynor has a proven track record of driving successful change through strong financial and strategic management, and brings a wealth of financial, governance and housing knowledge, experience and skill to the Board.

    Our board is assisted by a Risk and Audit Committee, which provides robust scrutiny, audit and risk monitoring of its activities. The committee is led by our non-executive Chair, Mike Parkin.

Our board is assisted by a Risk and Audit Committee, which provides robust scrutiny, audit and risk monitoring of its activities. The committee is led by our non-executive Chair, Mike Parkin. 

Board Composition

Current profile and comparisons

The demographics of the current PCHA board are as follows;

  • 17.0% of the board are women
  • 17.0% of the board are BAME
  • 0.0% of the board have a disability
  • Average age of the board is 62 years old
  • Average board tenure is 3 years

In comparison the demographics of PCHA customers is as follows;

  • 56.1% of customers are women
  • 59.3 of customers are BAME
  • 13.2% of customers have some form of a disability
  • Average age of PCHA customers is 53 years old

In comparison the demographics of Liverpool/Wirral’s population is as follows;

  • 51.3% (Liverpool) and 51.6% (Wirral) of residents are women
  • 16.0% (Liverpool) and 4.8% (Wirral) of residents are BAME
  • 27.7% (Liverpool) and 30.0% (Wirral) have some form of disability
  • Average age of residents is 38 years old (Liverpool) and 44 years old (Wirral)

This information is used to inform future Board Member recruitment.

This page was last updated on 17/09/2026